Luciana de Araujo Gil
Ph.D. en Marketing and Retail, University of Michigan. USA.
Áreas de interés: Luxury brands, Consumo de género, teen consumer, posicionamiento de marca
Correo: [email protected]
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Publicaciones
Proyectos
Publicaciones
2021
Celebrity endorsements in destination marketing: A three country investigation. Tourism Management.
Luciana de Araujo Gil
ver más2020
The effect of religiosity on luxury goods among: The case of Chilean youths. International Journal of Consumer Studies.
Luciana de Araujo Gil
ver más2020
What shapes adolescents attitudes toward luxury brands? The role of self-worth, self-construal, gender and national culture. Journal of Retailing and Consumer Services.
Luciana de Araujo Gil
ver más2019
Consumer emotional brand attachment with social media brands and social media brand equity. European Journal of Marketing.
Luciana de Araujo Gil
ver más2019
Motherhood in migration: schools as acculturation agents****. Consumption Markets & Culture.
Luciana de Araujo Gil
ver más2016
The impact of self on materialism among teenagers. Journal of Consumer Behaviour.
Luciana de Araujo Gil
ver más